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    15 is the Magic Number When It Comes to Automated Bidding

    September 19, 2018 - By Nancy McCord

    That’s right 15 conversions in a 30 day period is the magic number you should be looking for before you turn on any automated bidding strategies in Google Ads. Personally, I look for a higher number than 15 in a 30 day period before I turn on maximize conversion bidding.…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords - News & Trends

    The Value of Our Monthly Google Ads Strategy Call

    September 17, 2018 - By Nancy McCord

    We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your…

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  • Social Media - Tips

    Should Social Media Be In Your Marketing Mix?

    September 12, 2018 - By Nancy McCord

    As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix. Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services

    Are More Demanding Customers Coming Your Way?

    September 10, 2018 - By Nancy McCord

    Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…

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