Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years. My rule is, if you are not using it – lose it! We all have our favorite…
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Low Budget AdWords
Low budget AdWords – is there such a thing? Yes, AdWords has a number of programs that work even for low budget accounts. Here are my suggestions. AdWords Express Get good results with a relatively low budget in a semi automated program that targets ads to customers in your local…
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Is there Still a Place for Social Media in Your Marketing Program?
As more businesses work to tighten where they are spending their advertising budgets, some are dropping social media out of their marketing mix. Advertising your website and services using Pay per Click is great, as it generates immediate traffic and increases the potential of sales, but social media also should…
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Bing Ads – A Great Place for Many Businesses
I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in…
