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    What Is Attribution in Google Ads?

    January 2, 2019 - By Nancy McCord

    With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface)  about go to Tools > Conversions. Click one of the names…

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    How to Stop Others from Using Your Trademark on Google Ads

    November 14, 2018 - By Nancy McCord

    If you are a trademark owner, understand that Google Ads wants to help you control who can show ads that contain your trademark. Google Ads has a form that you complete as the trademark owner.  Using this form, you will need to prove to Google that you are the registered…

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    Google Ads Remarketing for Search Demystified

    October 31, 2018 - By Nancy McCord

    Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…

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    What is Attribution?

    October 24, 2018 - By Nancy McCord

    With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface)  about go to Tools > Conversions. Click one of the names…

    Continue Reading

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    Team reviewing a proposal from McCord Web Services.

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    November 22, 2024
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    November 22, 2024
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