There are questions that we get asked by clients about Google AdWords frequently. Here are several and our answers to each. I am looking for my ad at 8:00 PM on Google and can’t see it why? When you cannot see your ad in the evening it is typically because…
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Google Says 50% of Searches Using Caffeine Now!
Google has announced that one of the data centers is already running the new Caffeine algorithm. This in not new news, but Google stated that 50% of searches are now coming out of the new Caffeine algorithm. We know that all of Google will move to the Caffeine algorithm after the holidays,…
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Selling Locally? When Should You Advertise Off Line?
For many clients online advertising is done in addition to direct mail, print advertising, flyers, and Yellow Page advertising. For some online advertising is the only type of advertising that is done. When should you consider advertising offline once you have an online presence? Here are my tips: 1. If…
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When Should You Raise Your AdWords Budget?
On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it. 1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you…
