I cannot begin to tell you how many clients have come to me for AdWords services to find out that they spend several thousands of dollars every month for clicks without holding Google accountable. What do I mean by that? If you do not have Google AdWords conversion tracking installed…
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What to Do When You Have No Impressions in AdWords
So you set up your Google AdWords account, set it to run, and now it’s been a few days and nothing is happening. What should you do? First, if you have absolutely no impressions at all, I would contact Google help through the control panel and ask the ad approval…
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AdWords Content When Do You Use It?
There is a time and place for advertising in the content network. When would that time be you ask? Typically, we do not recommend advertising in the content network as we know from historical data that content does not convert into sales at the same percentage that search converts. However…
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Don’t Leave Your Pocketbook Open for Google
I have to say that even though I have seen some businesses be hugely successful using Google AdWords, I have also seen some who have not. Based on this, I strongly advocate not leaving your pocketbook open to Google as they will try to spend every cent you allocate for…
