Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in…
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AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Google Ads - Google AdWords
Consumers Embrace Pay Per Click Ads
Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone. Over the years, pay per click ads…
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It’s Easy To Use Bing Ads Structured Snippets
There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets. They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to…
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Bing Ads – A Great Place for Many Businesses
I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords. For many of my clients (but not all), Bing Ads brings in lower cost…
