Bing Ads – Page 4 – The Web Authority

January 8, 2018January 5, 2018

Bing Ads – A Great Place for Many Businesses

I am recertifying for my Bing Ads Certification this month to retain my Bing Partner status. Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords.

For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords.

There are differences between Google AdWords and Bing Ads and many similarities as well.

Here are just a few of the differences:

Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising.

Bing Ads uses the user’s browser setting to determine language – Google uses the Google.com language setting.

Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive.

Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load.

In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page.

Bing Ads now has a “get a ride” feature next to directions in the location settings that interfaces directly with your personal Uber account. The get a ride extension setting is automatic.

Not every business will do well on Bing Ads, but for those that have, the results are excellent. Bing Ads may well be worth another look.

January 3, 2018December 29, 2017

Let the Recertification Begin

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, Shopping, and Display.

The start of each new year heralds the beginning of my Bing Ads and Google AdWords recertification cycles.

As a Bing Partner I must recertify each January to maintain my Bing Partner Status.

As a Google Partner, I must take two exams to recertify my AdWords credentials. I must take the AdWords Fundamentals exam and then one other exam. I typically take the Search Advertising exam as this is what is useful for the bulk of my clients.

This past year I certified in AdWords in Search, Mobile, Display, and Shopping. This year due to my workload I will certify in just the Fundamentals and Search.

The Bing Ads test is fairly easy, but the AdWords exams are typically difficult with the Search exam being the most difficult out of all the exams available. March and April are my AdWords recertification months.

I personally find the training interesting, but time consuming. I do sharpen my skills and I do put into practice the things that I learn in each recertification study period as the information benefits my clients’ account performance. But these exams are not simple and you must study for them as the information is not intuitive rather detailed and the test based on Google’s perspective of value based on the training materials.

The last time I took the Fundamentals exam, the printed documentation of the study guide was over 400 pages. The study guide for the Search exam was another 400 pages.

If you need an Internet Marketing Service professional that knows Google AdWords and Bing Ads, I invite you to find out more about our professional services and the value that a Google Partner brings to your programs.

December 7, 2016December 3, 2016

Site Suspension in AdWords – Explained

Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.

Coolsculpting and Dermatology Advertisers Be Aware

Case in point, if you are promoting Coolsculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon. I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords.

A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account. Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.

What Would Be Noted in a Site Suspension?

I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information:

Site Suspension due to:

Restricted Medical Content
Restricted Drug Terms
Misleading or unrealistic promotions

I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.

Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.

A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated. Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction.

If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads.

November 14, 2016November 11, 2016

It’s Easy to Use Bing Ads Structured Snippets

There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.

They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.

Here’s how to set them up:

1. Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.

I usually set these up at the campaign level, but you can set them up at the ad group level too.

If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.