As a Google Partner and experienced Google Ads Account Manager, I have found that a yearly overhaul of your Google Ads programs helps to keep them operating at peak performance. Many times a business owner has updated their website with new programs or services and has not advised us that…
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Is Your Best Google Ads Strategy No Strategy?
That’s right many advertisers’ strategy on Google Ads (previously known as AdWords), appears to be no strategy at all. As competitive as your marketplace is, and as much as Google Ads clicks cost, I personally feel that there must be a strategy to what you promote, dollars you put toward…
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How to Compete Against a Competitor with Deep Pockets
In Google Ads, you can compete effectively against large competitors who are spending a lot of money on Google Ads with a few creative approaches. First, consider taking the gloves off. We will routinely target competitor names in very competitive spaces. Our ad text will show dynamic keyword insertion and…
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How to Determine Your Starting Google Ads Budget
When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
