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    Should You Still be Using Dynamic Keyword Insertion in Google Ads?

    February 25, 2019 - By Nancy McCord

    My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message. It used to be that using dynamic keyword insertion by inserting code like…

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  • AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - Google - Google Ads - Google Ads Consultant - Google Ads Manager - Google Ads Services - Google AdWords

    Personal Search Explained

    February 22, 2019 - By Nancy McCord

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    What Makes Us Different Than Other Google Ads Managers?

    February 4, 2019 - By Nancy McCord

    What makes us different than other Google Ads managers is our expertise and proof by Certification and our Google Partner status. Many webmasters, web designers, and even marketing agencies can hang out their shingle and advertise that they can help with Google Ads account management, but it is the certification…

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    Yes You Are in An Auction in Google Ads

    January 28, 2019 - By Nancy McCord

    I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term. I have long felt that getting to position one on a keyword…

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