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    Doctor Websites and the Mention of Drug Name Brand Terms

    May 27, 2019 - By Nancy McCord

    Updated on 5-29-19. Google Ads is cracking down again on dermatologists, plastic surgeons and other doctors that mention name brand drugs that they supply in office for treatments. Ads are market limited with a policy violation when brand names are listed or ads are flagged with one or multiple violations.…

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    Discovery Ads – New Campaign Type to Appear in 2019

    May 22, 2019 - By Nancy McCord

    A new campaign type called Discovery Ads is coming to Google Ads later this year. It has been in beta for select advertisers but will be rolled out to all users later in 2019. Discovery Ads will show on Google Discover, Gmail, YouTube and other Google properties. They consist of…

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    Google Ads Conversions – Deciding What to Measure

    May 15, 2019 - By Nancy McCord

    Deciding what to measure on Google Ads as a conversion has significant impact for your account performance. This is especially true when it comes to automated bidding. For example, if you include page views in your conversions, you may skew results for any bidding algorithms you may use in the…

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    Thinking of Google Ads? Act Now

    March 4, 2019 - By Nancy McCord

    My firm manages over $3 million dollars in Google Ads ad spend. Google Ads management is a core business for us. If you have been considering hiring us to optimize, manage or set up your Google Ads account, now is the time to act. We will be making a price…

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