In this video I show you how to create a Smart List in Google Analytics and then flow the data into your Google Ads account for use in remarketing or as an additional audience for remarketing for search ads. For our own Google Ads clients we can assist if needed…
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Deciding Your Conversions Makes or Breaks Your Google Ads Success
As a professional Google Ads account manager, I see all kinds of accounts – healthy ones, sick ones, and those that simply need to be started all over. One thing that I have seen consistently is an issue with conversions and what clients decide to track has a big impact…
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Not Advertising on Mobile in Google Ads? You Should Be.
I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…
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Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
