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    Yes You Are in An Auction in Google Ads

    January 28, 2019 - By Nancy McCord

    I’ve seen mentioned on the Web in several places that Google Ads is an auction bid and then again that it is not. Finally in Google’s own help information on Google Ads they themselves use the “Auction” term. I have long felt that getting to position one on a keyword…

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  • "Just Nancy" - AdWords - AdWords Account Management - AdWords Consultant - AdWords Manager - AdWords Services - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords

    Google Ads Management Fees – How Low Can You Go

    January 14, 2019 - By Nancy McCord

    As more businesses feel pressure to squeeze every cent from Google Ads advertisements, one area that you should not skimp on is the quality of your Google Ads account manager. Most Google Ads account management services and account managers will charge about 10% of your scheduled ad spend to manage…

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    When to Advertise on Google Ads

    January 9, 2019 - By Nancy McCord

    When does it make sense to advertise on Google Ads? If you have an ad spend budget of $300 to $500 a month you are a great candidate for Google Ads Express – a slimmed down easy to use version of Google Ads. If your ad spend budget is $500…

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    What Is Attribution in Google Ads?

    January 2, 2019 - By Nancy McCord

    With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface)  about go to Tools > Conversions. Click one of the names…

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