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    Search Engine Optimization - SEO

    Yandex Leak Reveals Some Intel on Google’s Secret Sauce for Site Rankings

    February 8, 2023 - By Nancy McCord

    Yandex, a search engine in China, that was built by ex-Googlers and matches the Google index about 70% of the time. Since the Yandex data leak, the SEO community has been trying to ID potential items that may actually impact ranking in Google. We’ve found two really great articles that…

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    What to Know About the Meta Title Tag

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  • What to Know About the Meta Title Tag
    Google - Search Engine Optimization - SEO

    Meta Title Tag Character Count Change

    February 26, 2021 - By Nancy McCord

    Actually this is pretty big news! It used to be that the meta title tag needed to be crafted to be 80 characters long. Google was only showing 50 to 60 characters in the search results. “Gary Illyes from Google said in last night’s Google Central Live event that there…

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    Google - Search Engine Optimization - SEO

    What to Know About Core Web Vitals

    February 19, 2021 - By Nancy McCord

    Be on target for the 2021 Google algorithm changes that reflect your core web vital score as found in the Google Search Console. In May 2020, Google announced that the index in 2021 would rank sites based on their approval scores of three important metrics. The Metrics LCP Largest Contentful…

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  • Blogs - Internet Marketing Service - Search Engine Optimization - SEO

    Tackling a High Bounce Rate- Part Two

    December 9, 2019 - By Nancy McCord

    Dealing with a high bounce rate on your website? Here are my recommendations for what to do to try to solve the problem. First, don’t get spun up. Not every page needs to have a low bounce rate of 40% to 65%. I have found that blog posts and informational articles,…

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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

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