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  • "Just Nancy" - Google - Google Analytics - Search Engine Optimization - SEO - Tips

    What to Do About a High Bounce Rate Part One

    April 3, 2017 - By Nancy McCord

    Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does  require careful review. What is the Bounce Rate? The bounce rate is recorded for you in Google Analytics by page in…

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  • Search Engine Optimization - SEO - Web Content - Web Visibility

    The Top Three Errors for Website Placement

    March 20, 2017 - By Nancy McCord

    Want to move up in organic (unpaid) website placement? Want to drop your ad spend in AdWords? You can if you stop doing these three things. Taking no action on website reporting and analytics It is great to evaluate your website, and every business owner should have an eye on Google…

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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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  • Google - Search Engine Optimization - SEO

    Google’s Mobile First Becomes Your Top Priority

    October 26, 2016 - By Nancy McCord

    Just this last week Google announced that it’s mobile search index would become its primary index and that it would be spinning off its tablet and desktop index into a separate index. Additionally Google stated that it would not be updating the desktop and tablet index with the same frequency…

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    Building an Unstoppable Brand in a World of Ghost Bots

    April 8, 2026

    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
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  • Search Engine Optimization - Video

    Not Making Videos? Now’s the Time to Reconsider

    March 30, 2016 - By Nancy McCord

    With organic results being pushed down below the fold, with the shrinking space on mobile screens leaving nearly no room after ads, how can you get your website to show for organic or unpaid searches? It is simple, use videos posted on YouTube which Google will preferentially index and show…

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