Plan ahead, bringing a new website online does mean that you will drop organic placement. It happens! Sometimes with redirects, after 4 to 6 weeks a website will pop back up in organic placement, but sometimes, the site stays down and does not regain the placement that the original site had.
It is a reality and one that you should honestly prepare for when you launch a new website. It may be smart to build your new website at a new domain, so you do not lose your organic placement of your old site. If that is not an approach you would like to take, know that you will drop and plan a pay per click budget to drive traffic to your new website and get started quickly with blogging and content creation to try to build inbound links and help your site regain position.
Many businesses will own multiple domains and it may make sense to use one of your domains and leave your legacy website alone. Especially if you have thousands of blog posts and thousands of inbound links.
If your site is relatively small and has under 150 inbound links, your placement is not so strong that you cannot overwrite the URLs on your site and damage your organic placement.
Be careful and thoughtful about the changes you want to make beforehand so you are prepared in case your site does fall significantly in the organic results.
Don’t damage your existing SEO when you launch a new website. Once you have changed page URLs, all inbound links pointing to your website (that helped you garner your old website’s placement) will be broken and the SEO juice gone.
I recommend taking time to do an .htaccess file redirect in the root of your server; list your old URLs and then redirect to the new page that is the best match. If you have a very large blog, consider leaving the old blog up and then starting a new blog site on the server, having multiple incidents of WordPress so you do not lose thousands on inbound links if you have been a very active blogger.
This is of particular importance when you are moving from a PHP or HTML site to WordPress as the format of your website links will be different.
For many well-placed websites, setting up a new domain and leaving the old site untouched may be the best solution. In fact, if the old site is well placed organically you can point your pages to your new website (not with a domain forward, but rather with links in the footer and content). This may pass some of your SEO capital to your new site to help it get established.
When you want a new site and build one, but do not come up with a plan to address your historical inbound links, you break what you had and literally have to start all over again building SEO placement. Don’t damage your existing SEO out of ignorance.
Overwriting your existing website with new URLs without a well-thought out process can really damage your online placement and may be very hard to recover from, so move thoughtfully and carefully.
I will open with a quick case study to illustrate my point on how important page speed is to Google. We did a SEO site evaluation for a client on his new website. The site looked nice and appeared very professional, but on running the site through the Google Page Speed Tool, the desktop score came back with a 24 out of a score of 100 and the mobile score came back with a score of 51 out of 100. Google rated both of these scores in the “red” zone.
Why is being in the yellow zone (70’s) or green zone (90’s) important?
Google AdWords uses scanning tools and will actively disapprove ads where they consider the page speed experience low. I have seen advertisers with red page speeds have ads disapproved. The only way to improve your page speed is a site redesign or difficult overhaul of an existing site. Google evaluates the domain, not just the landing page. So, Google AdWords considers a quick loading site an important Quality Score indicator.
Google has just released notice that in July 2018 they will be using website page speed as a ranking indicator for their organic index. As the Google organic index is now based solely on the mobile version of your website since early last year and Google no longer has a desktop index AND a mobile index, page speed of your mobile site is even more important to garnering organic placement.
This particular issue of page speed and the use of the mobile index to rank sites is also why AMP or Accelerated Mobile Pages, a Google initiative to speed up the Web, is so very important to embrace on any new website design.
In conclusion, page speed is crucial for organic performance for websites and one of the most important factors you should consider as you choose your WordPress theme or website backbone.
Check back next week for more information on website redesigns selections.
Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
The key takeaway on this announcement is that page speed is important to Google and should be an important factor in the selection of any new WordPress theme or website design or web design platform.
Page speed will not be going away and site owners need to really start a review and efforts to address their slow loading websites.
Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.
For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.
Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.
All website errors should be reviewed and corrected if found to be true. Don’t guess, make sure that you do not have a problem each time one is brought to your attention.
Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.
I started out with Drift and still have that chat app on my blog (for now). What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the </body>.
What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago. As a result I have been actively looking for a website chat app replacement.
I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:
Easy to install
Able to configure colors
Has a rock solid mobile app
Does not impact page load speed
So far Tawk.To and My Live Chat were too complicated for my needs and cumbersome to use. Pure Chat has easy set up and I do like the mobile app which is simple to use.
I will be doing additional testing in the weeks ahead and when I settle on one, I’ll post it on my blog.