Category Archives: SEO

Not All Errors Are Real Errors

What to Know About Site Errors
What to Know About Site Errors

Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.

For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.

Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.

All website errors should be reviewed and corrected if found to be true. Don’t guess, make sure that you do not have a problem each time one is brought to your attention.

Share

Chat Apps for Your Website

Find out about website chat aps
Find out about website chat aps

Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.

I started out with Drift and still have that chat app on my blog (for now). What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the </body>.

What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago.  As a result I have been actively looking for a website chat app replacement.

I have tried three Tawk.to, MyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:

  1. Easy to install
  2. Able to configure colors
  3. Has a rock solid mobile app
  4. Does not impact page load speed

So far Tawk.To and My Live Chat  were too complicated for my needs and cumbersome to use.  Pure Chat has easy set up and I do like the mobile app which is simple to use.

I will be doing additional testing in the weeks ahead and when I settle on one, I’ll post it on my blog.

 

Share

Citations and Local Ranking

Get More Business When You Place Locally
Get More Business When You Place Locally on Google.com

What’s the connection between citations and local ranking? Well, first Google uses citations which include your phone number and address for location specific ranking in the organic index.

Because citations are important to place for local searches here are some of my tips to assure that you do everything in your power on your website pages to try to place for location specific searches in your local area.

  1. Make sure you have your full address and phone number in your footer.
  2. Make sure to spell out your state and not use the abbreviation.
  3. Format your phone number either as 540-693-0385 or (540) 693-0385 and do not use . as separators. Google’s preferred use in AdWords is (540) 693-0385 for all instances that they call in phone numbers.
  4. If possible get local links that feature your website URL, business address and phone. I like the Chamber of Commerce for links like this.
  5. Make sure to claim your Google My Business and Bing My Business pages. These are great ways to also add your address and phone number.
  6. Make sure that you review online what your address and location shows. If it is incorrect, make attempts to correct the data.

Most businesses want local placement. Assuring that you are reference properly in citations around the web starts first with assuring that you have the information posted clearly on your own website.

Share

Build It – Right, and They WILL Come

The Web is a very competitive place, but I would like to share with you a case study of a recent customer that highlights if a service is trending, the price is right, and the website is optimized, you can get clients via organic search.

I have client who was just starting a business. He had very little capital,  was selling local drone photography services, and was getting into a market that I felt was just starting to trend up.

My firm built him a website to showcase video and photos of projects and recent photo shoots. We optimized the site architecture, site content, page URLs and mentored him on keywords to use in his self-written content.

We used location specific keywords to help him place organically by county and state name using a smart use in his content and footer information.

On his side, he priced his services a tad below market average, and worked to offer more value than any other competitors.

As a result of our efforts combined with the client, business is growing and the phone is ringing, all without additional advertising.

The point I would like to make is that if the product is “right”, pricing is “right”, there is a need, then the smart use of keywords, content and location specificity can give free exposure that turns into sales and helps a brand new business get a footing from which to build.

To find out more about our services and how we can help you too, we invite you to visit our website to learn more.

Share

How to Use AMP on Your Blog for Google Part Two

We Are a Google Partner Specializing in Search Marketing
We Are a Google Partner Specializing in Search Marketing and Now Mobile Too.

Continued from Monday.

Once you use AMP on WordPress, and if you want to use AMP pages on your regular HTML site, you’ll need to do a little research. There are lots of sites and information from Google on how to set up and how to validate your new AMP pages.

This is what I have learned in the process of working on my own website pages.

The original and new AMP page need to be pointed to each other. The AMP page points to the original page using a canonical reference telling Google that the non-AMP page is the original. The non-AMP page then points to the AMP page so that Google can discover it using a special meta tag amp reference.

There are specialized AMP image references and specialized CSS references. Additionally, Google will require that the viewport be set in the page head section to validate the page.

It is not complicated to set up these static AMP pages, but it is complicated to get them to validate. That being said, the future for Google is all about AMP and mobile. With a little effort you can make your blog and website more attractive for Google to index (and cache) in this new “Mobile First” world.

Visit our website to find out more about our services and how we can help you be more visible on Google.

 

Share

Introducing Our Summer Intern, William McCord

William McCord, Our Summer Intern
William McCord, Our Summer Intern

William McCord, my 20 year old son, has joined the firm for the summer in a Computer Science internship.

William is a rising Junior in Computer Science with an interest in programming, GIS, and cyber security at the University of Mary Washington in Fredericksburg, Virginia.

With a passion for computer programming, he is already helping to implement and tweak complex scripts for AdWords account management as well as fine-tuning his HTML and CSS skills for website design.

This summer, he will be focusing on WordPress management, site design customization, website security, mobile-friendly e-newsletters, and AdWords script programming.

He is a incredibly fast learner, innovative, and a hard worker. We are excited to welcome him into our office.

Share