Tag: LinkedIn

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The Power of Social Activity in LinkedIn

Find out how to build your LinkedIn presence.
Find out how to build your LinkedIn presence.

We are seeing more clients start to get active on LinkedIn as a way to boost their business and it makes perfect sense for some industry professionals to really spend some time building their presence there.

For those that are just getting started on using LinkedIn, here are my “power” tips to build your profile and get some “buzz” going.

Be Complete
Make sure your profile is complete. Have a great photo, update your resume, and start posting interesting newsy updates.

Encourage Connection
LinkedIn is not like Facebook. I would not be overly selective of who friends you. Typically I take all comers except those who look like spammers. I accept all reviews and recommendations from those that offer them.

Post Your Blogs
I like to see users post their blog posts in LinkedIn. A well written blog post can be shared and liked extensively in the LinkedIn network. As not many people are using this feature at this time, it allows your content to be seen.

Connect Your Address Book
I do recommend on set up that you allow LinkedIn to connect your address book and that you try to “friend” people in your existing network who are already on LinkedIn. You’ll find that most business professionals and business owners do have LinkedIn profiles. Leverage this access to start building your presence.

Offer Unique Information
When you post to LinkedIn try to provide a unique piece of content or at the minimum post content at a time that is different than when you feed content out to Facebook or Twitter. I like to provide unique content for LinkedIn that caters to the business community versus content that is geared to the consumer that would typically appear on Facebook. Consider your audience.

If you need help getting going on LinkedIn and want a writer to help to build your presence, make sure to visit our website to review our LinkedIn writing services.

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As Search Shrinks, Social Grows

Man having an idea!
Mobile has shaken the world of search.

As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation.

“Is Search (As We Know It) Dying” is an excellent point of view and a great read for today.  As the author notes, social media icons like Facebook are deep into development for the next generation of search and mobile use. One of the biggest pushes are for artificial intelligence and personalized assistants; keeping users tied in and connected.

Take into account activity on social networks, where queries like “I am visiting London, England next week, what have you done or loved that I should make sure to put on my to do list?” are commonplace and readily answered by friends, family and acquaintances.

Although users have loved, then hated, and now appear to love again social sites like Facebook and LinkedIn, I am seeing more businesses and consultants feel that it is now time to get serious about establishing and keeping a presence on these social media sites.

Courtney Danyel (the author of the aforementioned article) puts it all succinctly in this ending comment, “In the long run, brands and businesses focusing the majority of their energy on optimizing for search will face the inevitability of stunted reach and growth.” I could not agree more.

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Facebook, Twitter, LinkedIn – Social Media Nightmare, Where Should I Be?

Confused about how to effectively promote your business on the Web?
Confused about how to effectively promote your business on the Web?

You hate Facebook, but your customers are there. You just don’t get Twitter, isn’t that for teenagers? Too busy for LinkedIn? All these social media sites may seem like too much trouble for some business owners to get involved with, but did you know your competition is there and so are your future customers!

How do you demystify where you personally should spend your time and on what social media sites? It is easy, look at your demographics in Google Analytics.

If your customer/reader base is 18 to 29 to 30 years old or so, you’d better be on Twitter.

If your customer/reader base is 30 to 60 years old or so, you’d better be on Facebook.

If you are selling business to business, regardless of age, you’d better be on LinkedIn.

How do you find your own Google Analytics stats?

  1. Go to “Audience” in the left side navigation, then go to “Demographics” and then select “Age”.
  2. There you’ll be able to see your visitors from the last 30 days organized by age groups.
  3. Make sure that you check average session duration, pages per session, and bounce rate.
  4. Based on what you see for your own traffic then make a decision on where you should selectively be on social media.

Don’t feel that just because you may not be on social media that your business does not need to be there. Social media use is an excellent way to start building a community of readers loyal to your message.

Not sure where to start? At McCord Web Services, we make it easy for you. Check out our writing rates for social media with service options for frequency. You are sure to find something that fits your budget.

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LinkedIn Business Pages Get a New Cover

Our LinkedIn Cover Image

For many businesses moving away from Facebook, LinkedIn is becoming the place to be. Not only can you have an personal executive profile at LinkedIn, but your business can have a LinkedIn page too.

Business pages just got upgraded to a new cover look and so if you have a Business Page, you’ll want to login to LinkedIn and add a large graphic as your cover shot. Here’s our page so you can see what the cover looks like.

It is important to know that the image you create for LinkedIn must be 646 pixels wide and 220 pixels tall or it won’t upload. The image can actually be larger and when loaded LinkedIn will allow you to crop it, but must meet these minimum requirements.

The finished cover look is very Twitter-ish/Facebook-ish. I took elements of our company website banner for branding purposes, but you can use just about any image you would like.

With businesses looking to be social but socially productive, LinkedIn and the activity you find there definitely warrants another look. We provide LinkedIn status updates to your personal executive page. Check with us for more information or visit our services page online.