Tag Archives: Tips

Working With Teams

Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

My firm employs a number of staff to assist with Google Ads consulting, social media, and blog writing. Not all staff is located on-site.

Here are a few tips on how to communicate and keep staff on track and accountable as well as focused.

Use Technology to Communicate
Most of our staff is under the age of 30. I have found that assuring that they have mobile access to tasking is key. We use TeamUp for our online tasking and scheduling app. Each staff member has a smartphone with enough data monthly to access work. I require that when projects are completed that they mark the item done or drag that item to the day they will work on it.

Use Video to Show How
When I have complicated tasks, I do a video explanation followed up by an email. Some of my staff like to closely follow the steps in the email and others get the gist of what to do by watching the video. As a good boss I know which of my staff members needs what and I try to supply the information in the way that I know will be the easiest for them to get and understand. My videos are typically 4 to 10 minutes long and show as a hands on what to do. The emails are detailed so staff can print it out and follow step by step.

Teach Accountability
Although work gets done, assuring that they note that something has been completed in TeamUp or doing the required follow-up email or text can be a challenge. I use SMS Scheduler to send out reminder text messages on an automated schedule to keep staff on notice that they need to do the final step which is to let me know what they have done. I have found that text is the best way to get the attention of younger staff and email the best way to get the attention of older staff. The automation of the text messages allows me to set the reminders up once but to send out on a repeating schedule.

Working with remote staff does have its own special challenges. We do try to get together periodically face to face to celebrate and train on more intensive subjects, but I have found that these several tactics have really helped my business to be effective and grow.

 

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Not Implementing GDPR – Are You Feeling Lucky?

It is not hard to be in compliance with the EU's GDPR.
It is not hard to be in compliance with the EU’s GDPR.

So far only one of my US based webmaster clients has taken notice of the changes needed to their website to be EU compliant with the new GDPR rules on EU citizen privacy.

This is what I hear from clients:

  1. I do not sell in the EU so this does not apply to me.
  2. I don’t care if I have EU visitors. No one will prosecute me.
  3. I guess I am feeling lucky and so am not doing anything.

Let me demystify something please.

  1. It is not complicated to make these changes.
  2. There are free cookie handling scripts for this.
  3. Your privacy policy needs just a few minor changes.

For most clients we work with, the implementation would be under one hour and the cookie acceptance script is free unless you are on https and then expect to pay about $100 for the script.

The site update is not obtrusive, yet gives you protection. Although our own website does not get a lot of traffic from the European Union, factor 30 day traffic times 12 months. That number is high enough to think twice about saying no one will find me out.

One of our clients who said he did not want us to implement the updates, and said he was feeling lucky. But later sent an email and said go ahead and make the changes. He was feeling lucky but also wanted to be safe.

From my point of view, making this relatively simple update for most sites is a no brainer and I am baffled as to why more US business sites are not updating to this important change.

Being transparent with website visitors is important, not hard to do, and is the right thing to do. That is what the EU’s GDPR is all about.

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EU Privacy Considerations for US Clients

Understanding the GDR Regulations for Privacy
Understanding the GDPR Regulations for Privacy

The European Union is instituting a number of important privacy regulations. Even if you do not sell to clients based in the European Union, you may have visitors who live there and so it is important to prevent a penalty or legal issue to review your privacy policy and make updates to your website as needed now.

If you serve or have visitors from the European Union, you will need to enact a number of privacy policy changes supplying information about what you track, how to opt out and get proactive approval before tracking starts.

Please make sure that you take the time to review these important new guidelines that go into effect May 25, 2018.  Below are several examples of many articles on the web to help you understand what changes may be needed to your website to be in compliance. It is important to do your own research and implementation to be compliant.

https://www.eugdpr.org – the official EU website

and

Easy to understand explanation from American Express.

https://www.americanexpress.com/us/small-business/openforum/articles/what-the-new-european-general-data-protection-regulations-mean-for-your-business/

“Who does the GDPR affect? (From the Official EU site)

The GDPR not only applies to organizations located within the EU but it will also apply to organizations located outside of the EU if they offer goods or services to, or monitor the behavior of, EU data subjects. It applies to all companies processing and holding the personal data of data subjects residing in the European Union, regardless of the company’s location.”

So the bottom-line is if you sell to or even have visitors from the EU, you need to be in compliance.

Important note: I am not a privacy expert and I cannot make recommendations for you that will bring you into compliance. This blog post is only to advise you that action may be needed by your firm’s website  to be in compliance.

 

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Training Staff that Works Remotely

Nancy McCord a Google Partner and Bing Partner
Nancy McCord a Google Partner and Bing Partner

Training staff that works remotely can be a challenge. My firm has four remote employees and I have found that training is as easy as taking a short video with your phone.

In my case, my remote employees do not all have the same hours as all of them have other jobs or are full time students. So, it is nearly impossible to get everyone online at the same time.

I have started taking videos with my phone while I am in a control panel to make a super short video of what to do on a project. I am finding that employees like this, are able to watch the training multiple times, and some will even take notes and then work from their notes.

The key is to make the video super short and convey a concept that is not overly complicated. For me, I have done videos on how to add negative keywords to an AdWords account and how to create new ad text.

For most millennials, the visual mode of training is best and engages them most. Older staff seems to want the video plus written steps.

The key takeaway on this blog post is sometimes you simply need to think outside the box and meet staff where they are and allow training that is on-demand for their schedule.

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Sharing Buttons for Your Newsletter

A Bright Idea for Monday
A Bright Idea for Monday

If you are not using a template at your e-newsletter sending service and have used or created your own HTML code, you may have trouble adding your sending services e-newsletter sharing buttons if they are not already included in the footer.

I have found a solution at AddThis and a code creator that will make a code you can use for your HTML newsletter skin that does not include JavaScript.

Visit this page to create your own code: http://www.addthis.com/academy/add-email-share-buttons-newsletter/

If you want to track statistics you can set up an account and then get an API key which you then put in the ID field. Before you generate your code, update your details like Share Our Newsletter and your URL of your online newsletter to share.

AddThis is a wonderful work around and the buttons look good on the page. When clicked the email one will open an online interface for sending and the Facebook, Twitter, and Google+ buttons will open the senders accounts so they can easily share items with their online friends.

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