Tag Archives: Tips

Your New Website: Don’t Damaging Your Existing SEO

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

Don’t damage your existing SEO when you launch a new website. Once you have changed page URLs, all inbound links pointing to your website (that helped you garner your old website’s placement) will be broken and the SEO juice gone.

I recommend taking time to do an .htaccess file redirect in the root of your server; list your old URLs and then redirect to the new page that is the best match. If you have a very large blog, consider leaving the old blog up and then starting a new blog site on the server, having multiple incidents of WordPress so you do not lose thousands on inbound links if you have been a very active blogger.

This is of particular importance when you are moving from a PHP or HTML site to WordPress as the format of your website links will be different.

For many well-placed websites, setting up a new domain and leaving the old site untouched may be the best solution. In fact, if the old site is well placed organically you can point your pages to your new website (not with a domain forward, but rather with links in the footer and content). This may pass some of your SEO capital to your new site to help it get established.

When you want a new site and build one, but do not come up with a plan to address your historical inbound links, you break what you had and literally have to start all over again building SEO placement. Don’t damage your existing SEO out of ignorance.

Overwriting your existing website with new URLs without a well-thought out process can really damage your online placement and may be very hard to recover from, so move thoughtfully and carefully.

Share

How to Get Clients to Value Your Time

Nancy McCord is a Google and Bing Partner
Nancy McCord is a Google and Bing Partner

Can you teach others to value your time? Yes, you sure can. I have been in business since 2001 and over time my business and client load and demand for my services have grown significantly.

As a business professional who makes a living off of time billing, I have learned a few things about helping clients learn to value my time.

Use Calendly
I use an appointment calendaring app called Calendly. I started out with the free version of Calendly but now use the premium paid version. This app moved me from one to six emails (for each client) to schedule a mutually available time for client strategy calls to now one email with a link and the client self-selects a time and even gets automated reminders.

I even use Calendly for pre-paid consulting appointments, linking the notifications in the app to my billing page to get payment before I even get in the car.

Rarely Talk on the Phone Except by Appointment
Most of my correspondence is done by email. I have voice mail messages letting clients and prospects know the best and fastest way to get me is by email. I typically send all my phone calls to voice mail. This puts me in charge of my day and time allowing me to be highly productive.

Set Email Auto Responder Messages
If I am super busy and not available to react immediately to an email, I set up a “vacation” notice that I am super busy that day and list the times I will be checking email. I will always respond that same day, but sometimes am tied up on a code issue, SEO problem, or AdWords program set up. Interruptions on some of these projects kill the thought continuum and are serious  distractions. When I am working on a project I have a laser-beam focus and operate at a high level of efficiency and competency. Calls distract from that focus.

By communicating when I will respond, I assure clients that I will touch base back. I do however perform triage. If there is a disaster happening – I will stop my project to help. I do have a strong sense of urgency when it comes to assuring that your site is up and fully functional or that a real time sensitive problem is addressed quickly.

Set Limits on Free Services
Although I am willing to freely share my thoughts and time with prospects, I do limit the time I will spend without moving into a paid client category. I do clock all my time chatting with a prospect. Typically at the end of 30 minutes I will go and then followup by email with a request to move to a paying client category. I have been burned a number of times and now I do value my own time. The most important thing I have found is if you do not value your own time, clients will not value it either.

That being said, you do not have to be rude, pretentious, or full of yourself by setting limits and guiding customers on how best to use your services effectively. I always try to be helpful yet focused.

In all I do, I work hard to provide value for clients and work to save them time and money. If you are looking for an expert to help with your SEO, content strategy, or Internet Marketing Program using Google AdWords, contact my by email at nancy@mccordweb.com.

 

Share

Not All Errors Are Real Errors

What to Know About Site Errors
What to Know About Site Errors

Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors.

For example, today the Yoast SEO plugin flagged my site as not having a home page that was visible to search engines. But on additional testing and review of files; both the robots.txt and .htaccess file there was not issue. Additionally, on testing in the Google fetch feature in the Google Search Console – no errors were triggered. The Google bot was fully allowed even though Yoast said it was not.

Sometimes errors you see are false positives. But, that does not mean you can simply mark them as ignored or disregard them all together.

All website errors should be reviewed and corrected if found to be true. Don’t guess make sure that you do not have a problem each time one is brought to your attention.

 

Share

Hackers: How Do They Get In?

Hackers How Do They Get In?
Hackers How Do They Get In?

Hackers, how do they get in to  your website and hosting account? In today’s wild web, it just seems like sometimes you can’t keep hackers out!

Here’s what happened recently to me. I set up a new hosting account at a quality hosting service (not GoDaddy). The same day I loaded the site files, the site was hacked. Files were loaded and links to malware installed in newly created pages that mirrored my own site pages but with a .shtml instead of .html.

The host told me that all was secure and although the site was in a shared hosting environment that their network was not where the hack came in.

The only thing that I can possibly think of that caused the problem for this non-WordPress site is I emailed the passwords to the client. What the client did with the logins, I do not know. I am not sure if he even tried to login, but doubt it.

The host said that possibly a hacker got into the site via a field in the contact form, but there is a Captcha and tests for validity of information and on top of that no database connection for the form. I am mystified!

What I do know is that sometimes you just do not know how hackers get in, could they tunnel in from the host? Could they intercept logins by email? Could they be trawling the web for new hosting set ups and attack them? Your guess is as good as mine.

One thing I do know is that there is a new hack for WordPress websites that targets new hosting accounts where WordPress installation has not been completed. There are bots that are scanning the web for these new sites and coming in via WordPress setup files and taking control of hosting. Could this type of attack possibly be what I experienced? It is possible.

What I do know if that prompt action to clean up, wipe the server, and change all passwords for hosting and FTP and also no longer emailing logins is our newest protocol.

 

Share

Free Apps in the Microsoft Store

Gotta Love the Microsoft Store
Gotta Love the Microsoft Store

The Microsoft App Store, what’s not to love? I love apps and I love free things – that really work. If you have not checked out the Microsoft Store attached to your Windows 10 desktop product, I encourage you to take a look.

Here are several that I use nearly daily – that really work and are really free.

9Zip
Need a free zip utility, tired of buying a zip tool when you really feel that there should be a free one out there that’s easy to use? Get 9Zip from the Microsoft Store. It is easy to use and I am using my version replacing my paid version of WinZip.

HP Scan and Capture
Now this is one super handy app. I use it more than the software that came with my HP printer. The super easy to use interface talks right to your printer and scanner and you are up and running in a snap!

Free Games
Need a solitaire break? Love interactive puzzles? The Microsoft Store has you covered, and many for free. I don’t have any games installed yet as I just upgraded my drives and need to reinstall programs and apps, but my first pick will be the Microsoft App Store.

(P.S. I am not being paid by Microsoft for this review, I just love the Microsoft Store and wanted to share the things I liked best with you.)

Share

Amazon Echo – I Love You Alexa

Gotta Love the Amazon Echo
Gotta Love that Amazon Echo

I got an Amazon Echo a week ago and I want to say that I love you Alexa!

Not only am I a huge fan of Amazon and an Amazon Prime Member, but I love technology and the Amazon Echo embraces all of these items very nicely. Plus it has made my life easier.

Here’s what I like best about Amazon Echo

Shopping Lists
No one in my family has an excuse any more for not putting something on our shopping list. Just say “Alexa, add provolone cheese to the shopping list.” The item appear instantly in my smartphone Alexa app and I can tick off items as I buy them. Even things added at home by my kids appear while I am at the grocery store. This solves the problem of my kids forgetting to put milk or toilet paper on the list!

Music and Sounds
I have a stressful day and so I love to start my day out with bird sounds. I don’t need to think about getting a bird anymore, just apply the skill for Ambient Noise Bird Sounds and then say “Alexa, play bird sounds.” My kids even tell me that they like waking up to the sounds in the morning.

Prime Music
Not sure you want to buy a track or CD? Just play free Prime Music through Alexa and you can be jamming out! Love the track, buy it right then with Alexa.

I have to say, that getting the Amazon Echo was one of the coolest things that I have done recently that has improved my life. Got to Love Technology! Thanks Amazon.

P.S. I was not paid by Amazon for this blog post. I bought the Echo and loved it and wanted to share why with you.

Share