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  • Google AdWords - News & Trends

    Google AdWords Tips

    September 12, 2011 - By Nancy McCord

    There are a few things that I want to share with you that I do to help improve performance routinely for an account. First, if it is at all humanely possible I ask the client to make sure that conversion tracking can be installed so that I can identify the…

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  • Google AdWords - News & Trends

    Why Some Businesses Will Always Need Pay Per Click Advertising

    September 9, 2011 - By Nancy McCord

    No matter how hard you try to optimize your website and improve in the organic search results, for some businesses, they will never be able to stop advertising on Google AdWords or using pay per click programs. I’m not being negative, just realistic! Even with great organic placement search engines change…

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    Google AdWords, Is It Right For You?

    September 7, 2011 - By Nancy McCord

    How can you decide if promoting your business on Google AdWords is right for you? Here’s my checklist to consider as you evaluate if you want to make the investment in Google AdWords pay per click ads. Ask yourself to you have enough money for a six month test for…

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  • Google - Search Engine Optimization

    Keyword Density on Your Page Best Practices

    September 5, 2011 - By Nancy McCord

    It used to be for websites that needed to be competitively placed on search engines that we would strive for about a 7% keyword density of one or several search phrases per page, but now search engines are getting smarter. 7% density when you read it, is very repetitive. In…

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