When it comes to Google AdWords, decisions you make about how much you should spend should all revolve around statistical data. Never make a decision about your ad spend based on feel-good ideas or what you “think” you should do. The biggest thing I tell clients to remember is that:…
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Inbound Marketing – Where to Invest Your Time?
With link building right now being a big no-no while the Penguin 2.0 shakedown continues this week, the big question is where should you invest your time to improve your organic placement? Here are my top tips and suggestions and where I invest my own time in regards to inbound…
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Penguin 2.0 Shakedown In Progress
Google just rolled out their newest algorithm update this past week and already I am hearing from colleagues that they are seeing their sites drop. Rollout finished on May 22nd with Matt Cutts from Google announcing the update in process on his Twitter account last Wednesday. Additionally Cutts asks for…
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Why Google Algorithm Updates Get Names and Numbers
If you’ve been around for a while you’ve heard of infamous Google algorithm updates. One I can remember clearly was the Florida update – that was one of the very first that got webmasters to notice what Google was doing to the SERPs. In recent memory there are Panda and Penguin. Several other big…
