August 2016 | Page 2 of 3 | The Web Authority

August 17, 2016August 13, 2016

Who Should Use Bing Ads?

As a Google Partner and AdWords Certified Professional as well as a Bing Ads Accredited Professional and Bing Ads Certified Company I know pay per click. So who will be successful using Bing Ads?

In my experience, not every business will be successful using Bing Ads. Here are the industry sectors that I have managed on Bing Ads and their success or lack there of.

Lawyers – no, not successful on Bing Ads
We’ve done three lawyers and none have had good results on Bing.

eCommerce – yes, successful on Bing Ads
Several clients have been very successful on Bing Ads. We’ve found that relatively inexpensive merchandise and health and beauty products do well on Bing Ads.

High End Business Software – no, not success on Bing Ads
We’ve found that typically for high end products and that includes services and software that Bing Ads is not the best match. I am sure that it has to do with the demographics of the users. Stick with Google AdWords. If you want to test Bing Ads for market saturation plan on branding and recognition only. I just have not seen strong conversion traffic in these sectors on Bing Ads.

Industrial Equipment – mixed, some good some not so good
It depends on the industry, I’ve seen both warehouse and aviation have some success, but not to the degree that these same accounts have on AdWords.

Medical Professional – yes, good success on Bing Ads
Both doctors and medical facilities I have worked with have been very successful on Bing Ads. For these market areas, expanding exposure from AdWords to Bing Ads is a good match. In many cases we are getting nearly the same conversion results as we do on AdWords.

If you need help with your AdWords strategy, I am here to help. Give me a call today at 540-693-0385 to chat about our services and how I can help you get more from pay per click today.

August 15, 2016August 13, 2016

Just Nancy – The Trouble with Travel

Nancy McCord — “Just Nancy” – My Point of View for Today.

Recently my husband had his identity stolen and I had my checking account hacked. As a result we are both now super careful and security conscious to the Nth degree. As we are getting ready to travel in September out of the country and I need to continue to stay in touch with customers, I had done massive research on how to stay connected and still keep my data and communications safe.

Here are the things that I have learned as I am preparing for my trip that I thought I would share with you.

• For any kind of banking set up two step verification or biometric recognition access. Plan on only accessing your banking on an emergency basis or not at all.

• For Google set up advanced verification with either two step verification or phone verification. But make sure to generate codes that will allow you to manually enter a code to get in if the text or message is not received. Google had previously locked me out of my AdWords accounts when I traveled and I am hoping that this will solve my access problem.

• Try never to use unsecured Wi-Fi on your travel. If you will need to, as I will, get a secure VPN app to allow you to connect securely. I am currently testing NordVPN and have tested Norton Wifi Privacy and ViperVPN. When I settle on one I will write a post about the app. These apps allow you to be on any Wi-Fi system and be totally encrypted and secure.

• Don’t count on river cruise or cruise ship Wi-Fi as your method to access the internet. The cruise I am going on is trying to sell an onboard internet package, but the speed is 2G. For me this is archaic and not feasible to use. The river cruise was similar. It was so excruciating to connect that I stopped trying. This time I will be having Verizon sell me a short term global internet access package for my phone and I am not even taking my laptop.

• Make sure to have backup staff to monitor email and customer accounts. Although I will try to access my email and manage client AdWords accounts with my team, I know from experience that this may simply not work based on where I am traveling. As a result I have trained staff and created backup plans on how to keep my customers happy. The takeaway is I may get online, but I should be totally prepared in case I cannot.

• Move all important things you will need while on travel to access to the cloud. Apps like GoToMyPC will be excruciatingly slow (I learned this on a previous trip abroad). So I have moved all my mail, files, and documents to cloud storage that I can access from anywhere. This includes email. I moved out of Outlook two years ago and now only use GMail and Google Drive for my work items as well as perform team collaboration there as well. I have learned that to review email on travel and then have to re review when you come home is too much work. I want all my work to be synced everywhere all the time.

When I return, I will share my experience with you on how it went this time around in regards to staying connected to work while out of the country. Alaska and Canada here I come!

August 10, 2016August 4, 2016

Blogging for the Authority It Builds

Google Partner Badge — McCord Web Services is a Google Partner.

In my world, that of webmasters, blogging is not about chatty comments from readers. In fact for me, blogging is not really about subscribers, rather blogging is all about building new fresh content on your website, garnering inbound links, creating new content for search engines to spider and to build website/keyword authority.

Yes, content of this type of blogging is crucial and not for the faint of heart. Excellent and well-written blog posts capture the attention of a wider market, encourage others to link to your content, and effectively soft sell your products and services. It is less about writing about you and more about writing to answer a question or solve a problem!

If you stay focused on the real reason for a blog and monitor link growth over time in the Google Search Console, you will feel the value of blogging more than if you are monitoring the number of comments from readers.

Add to the mix the ability to garner search placement on blog posts that will then act as a doorway into your website for readers, and blogging has even more value.

If you are looking for the “right” writer and professional tone for your blog, look no further. Visit our website to read blog post samples and check out our prices.

August 8, 2016August 4, 2016

Are You AdWords Adverse?

I Don't Want to Do AdWords! — I Don’t Want to Do AdWords!

I was chatting with a long time blog writing client last week and he told me that his SEO efforts were not paying off. He wanted more leads but as he stated that he was “AdWords adverse”.

With the advent of mobile being a huge business disrupter this year and significant changes made providing highly personalized search results, it is time to move from AdWords adverse to AdWords advocate.

Google is making it harder for business owners to consistently garner organic placement and especially when it is nearly impossible to place on a wide variety of keywords and build organic traffic in a very competitive landscape.

That being said for the AdWords adverse of my readers, here’s what I recommend to leverage the power of Google without feeling like they are stealing your hard earned cash.

Get into Remarketing
You can generate great leads with remarketing and people only need to visit your website to set the cookie. They do not need to have clicked your ad to get on your cookie list. Targeting the display network, remarketing is fondly called by others “stalker ads”. I find them low cost and valuable to every single business to have.

Get into Dynamic Search Ads
Again harnessing the power of Google at relatively low cost dynamic search ads allow you to advertise on Google without creating a keyword list. You can even set up settings to only target pages where the word services are contained or in the meta title. Dynamic search ads are a great way to identify areas of marketing opportunity and are relatively low cost. These ads show in the search network. Google will create a title for the ad text dynamically reflecting the users search query and will direct the user to the exact page on your site that features that same content.

AdWords has lots of other great ad options, but for those that are AdWords adverse, these ad formats are excellent tools that will rebuild your trust in AdWords.

There is never any time better than now to try out these two options. Get with us at McCord Web Services to find out how easy we can make it for you.