Since 2005 I have been focused on building web authority website as I felt that this was the best way to truly place on Google and insulate myself and my clients from search engine algorithm changes. I named my blog the Web Authority just for that reason. Authority websites communicate…
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Google+ Tips – Bold and Verify
Here are a few tips for Google+ that I thought were pretty good and wanted to pass along. How to Bold Something in a Status Update This is pretty cool and I stumbled across this on the Web, but can’t remember where. To bold something specific like a keywords or…
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Structuring Your Account to Use Dynamic Text – Part II
Continued from Monday. I am very careful in crafting my ad text so that when the dynamic keyword or phrase is inserted it makes sense to a reader. This is why my keyword trigger lists are small and concise and include a desired reader action such as buy, order, or…
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Structuring Your Account to Use Dynamic Text – Part I
It is a known fact that using dynamic text in your ad program will increase the click through rate and may even increase conversions. A crucial step for success is to properly structure your Bing Ads account to make dynamic text work for you. More often than not, a haphazard…
