Nancy McCord – Page 23 – The Web Authority

Smart Digital Marketing, Real Business Results – McCord Web Services

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Stop Bleeding Cash in AdWords- Move Out of Broad Match

December 30, 2019 - By Nancy McCord

As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…

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Why You Should Invest in A Google Partner

December 23, 2019 - By Nancy McCord

As a Google Partner specializing in AdWords, I want to share several key benefits with you as to why working with a Google Partner in AdWords is important. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam…

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How to Create a Shareable Google Review Link for Your Business

December 18, 2019 - By Nancy McCord

Visit this Google Developer site to create your link called the PlaceIDFinder: https://google-developers.appspot.com/maps/documentation/javascript/examples/full/places-placeid-finder Find our place using your business name and address. Grab your unique ID code. Put the code at the end of this URL https://search.google.com/local/writereview?placeid= My special code is: ChIJIbqiqDOmt4kR_LwwRKoxrtM My complete shareable link for reviews is now…

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Adding Facebook Advertising to Your Internet Marketing Strategy

December 16, 2019 - By Nancy McCord

Here are my tips as to when you may want to consider advertising your business and services on Facebook. One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is…

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