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AI Impact - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists

Starting Today 2-15-25 Google Starts Digital Fingerprinting

February 15, 2025 - By Nancy McCord

Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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Reporting Payments to McCord Web Services for 2024

December 19, 2024 - By Nancy McCord

For our clients that report payments to us on the 1099-NEC form, it is important that you review what you report this year. All credit card payments you have made to us are reported by our credit card processor Paya to the IRS. You should not report on your 1099-NEC…

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Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists

Google Ads Shows Year Over Year Click Cost Increases

December 3, 2024 - By Nancy McCord

Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online. They identified the following information for 2023 vs. 2024. Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…

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Microsoft Advertising - Microsoft Advertising Certified Professional - Microsoft Advertising Consultant - Microsoft Advertising Partner

New Certifications for Our Team in Digital Advertising

November 22, 2024 - By Nancy McCord

We are proud to announce that our team has worked hard to receive new Microsoft Advertising credentials- the Microsoft Certified Advertising Expert, the Commerce Certification, and the Retail Media Certification. You can visit our certification page on our website to view all of the professional certification badges we carry in…

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