I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…
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Just Started Advertising on Google Ads? Tips on Determining Your Ad Budget
When you start advertising on Google Ads, how do you determine your starting budget? There is no mystery to deciding your budget for Google Ads. I use the Keyword Planner to determine the best budget for starting out. Here are my tips. Create a list of 10 two to three…
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Fredericksburg, Richmond, Spotsylvania Google Partner in Top 6%
Does it matter if who you work with for Google AdWords and online services is a certified Google Partner? You bet! When a firm such as ours works to qualify for Google Partner status is it no small feat. Google is intrusive into our business practices and monitors exactly what…
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Structuring Your Account to Use Dynamic Text – Part II
Continued from Monday. I am very careful in crafting my ad text so that when the dynamic keyword or phrase is inserted it makes sense to a reader. This is why my keyword trigger lists are small and concise and include a desired reader action such as buy, order, or…