There’s something new you may have missed in Bing Ads in the extension tab – Structured Snippets.
They are easy to set up and Bing Ads likes to display them under your ad like Callouts. There is no link with the text, but the Snippets give you a chance to quickly let your clients know what else you do or offer.
Here’s how to set them up:
Go to the “Extension” tab.
2. In the drop down select “Structured Snippets”
3. Select your category – I typically use Types.
4. Add up to 20 Snippets.
5. Make sure to click save.
I usually set these up at the campaign level, but you can set them up at the ad group level too.
If you are looking for a savvy Bing Ads account manager, make sure to check out our services and pricing.
McCord Web Services is a Google Partner and a Certified Google Ads Professional
My firm manages over $3 million yearly in Google Ad spend for clients. As a result, my team sees how the impact of Google expanded ads and responsive text ads have changed control of the ad message.
It used to be that using dynamic keyword insertion by inserting code like this {KeyWord: Default Ad Message Here} allowed ads to become more relevant. Google would insert your own keyword phrases in the {} and make the ad appear customized.
However, now with Google slicing and dicing the ad text you now create by mixing up one, two, or three headlines combined with or without two sets of descriptive text, the message is no longer really controlled by you. The ad text the end users now see is all based on AI putting pieces together for you and then rendering new ads based on device and relevancy. Sounds good right? Not always. Add then into the mix dynamic keyword insertion and it is starting to feel like you’ve lost control over the message you want to put out to generate clicks.
Even worse add in the new responsive text ads where you enter in six or more headlines and up to 6 descriptions and the combinations are now nearly endless.
As a result, we are starting to remove dynamic keyword insertion code or using it very judiciously and on only certain accounts where it may still make sense.
If you need help from the professionals who really know Google Ads, I invite you to visit our website to learn more about our Google Partner credentials and our management program.
We Are a Google Partner Specializing in Search Marketing.
In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel.
If a client has a setting of $150 a day for clicks, this translates into a 30 day budget of $4,500 to be paid to Google for clicks.
The typical account manager will bill $450 for the month for their management fee.
We operate differently – we bill by the running ad group number or ad spend and bill based on a service grid we post on our website. Our fee for this same client would be not $450 but rather $260 for 2.8 hours of service. That is more than a 42% lower fee than what is charged by the typical agency or manager.
We have priced our services to be small to medium sized business-friendly and know that your investment in our services will be repaid by increased leads and phone calls.
In our case, a lower price does not mean less quality or less skill – it is just our way of billing and doing account architecture that works for us and helps clients to have professional service without significantly adding to their overhead.
