AdWords Manager – Page 20 – McCord Web Services The Web Authority

March 19, 2018March 16, 2018

Adding Staff So We Can Grow

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

We have recently moved some of our long time staff into AdWords to assist with our growing client base.

These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many areas in addition to AdWords.

You may see in your control panel now, new email addresses, if you look in change history. You may see my husband Michael, son Christopher Harper, and daughter Rebecca McCord.

All three have been active in my business for years and have done AdWords reporting previously. They are now being trained under my watchful eye to perform routine account management services.

These routine tasks would be identifying and adding negative keywords, adding new variations of ad text, reviewing accounts for performance anomalies and bringing them to my attention and learning over time how to optimize client accounts.

I will still be reviewing all accounts personally and making all strategic decisions like bidding algorithm changes and budget changes. But now, I have extra eyes to keep track of activity and boost performance for you.

March 7, 2018March 2, 2018

Why AdWords Ads Work

AdWords ads work because they are relevant! It used to be that a person who used Google looked for the organic listings as they were near the top of the page and it was commonly thought that they were more authentic. That is not the case today.

Google in its efforts to sell more ad space has aggressively sought to make ads more relevant to your every day experience. By tracking you relentlessly on mobile and desktop, Google has created a profile about you and serves ads based on your profile. What has happened is that the ads and listings we now see on searches are immediately relevant based on our searches and historical use.

In addition, AdWords ads work to draw you in with extensions like maps, phone numbers, addresses, deep links into a site, customer reviews, rating stars – all served from the AdWords interface. Google determines when to show these extensions based on your proximity to a business, timing of a search, and your location. AdWords ads work because of Google intrusive anti-privacy approach, but we love the results! And businesses are generating “bank” from AdWords ad exposure.

The screen shot to the right for a search for plastic surgeons in Miami Florida is shown on the top right. You can see from the screen above the fold that there are only paid listings and Google Maps listings and several of those maps listings may actually be paid listings. You have to really want to see the organic listings by scrolling to see the results. This is why AdWords works!

If you are looking for a skilled AdWords account manager, please visit our website to find out more about how we can help you today.

February 26, 2018February 23, 2018

Organic Search Results Have Shrunk

Yes, organic search results have shrunk in your traffic reports due to a change in how people are now using search engines. Here’s why.

Search Advertising
By search engines boosting search ads on the results page, getting rid of ads on the right sidebar on many devices, and by making the ads larger with site links and other helpful extensions, readers are clicking ads versus scrolling down the page to find organic results.

Smaller Screens
As more viewers are searching on tablets and smartphones, the organic placements are increasingly difficult to find and require too much effort to scroll to. Viewers are instead staying on the first screen they are shown that typically have location specific results which appear to be very relevant to their search – even though these are typically paid listings.

Competition
Businesses are finding that to be highly competitive in their marketplace, they simply must be in pay per click and need to have top positioning on the page. Because organic results have slipped so far below ads and Google My Business organic listings, businesses are having to pay for advertising to be seen.

If you need exposure and need AdWords to help drive it, I encourage you to review our AdWords Manager services page. Pricing will be increasing soon, so now’s a good time to start a program at lower set up fees.

February 21, 2018February 15, 2018

Not Sure AdWords is Working? Stop and Find Out!

If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out.

Here’s what happened for two of our clients…

Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical practices were back up and running in Google AdWords again.

The comments from the two doctors were eerily similar – our phones stopped ringing and we had no new patients. Now that’s a real testimony to the power of AdWords for lead generation!

If you are advertising on AdWords and don’t feel it is working for you, I do recommend that you consider stopping your advertising for several weeks to 30 days. As these two clients found out, one week was long enough for them to know that AdWords was not all about clicks, it was about the phone calls and new patients that it brought in to their practices.

Need Help Putting AdWords to Work for You?

If you need help putting AdWords to work for you, I encourage you to review our AdWords Quick Start Services. We’ll help you get running fast and work to get the results you need for your business. Set up and the first four weeks of account management starts at $899. Don’t wait to sign up as we expect to raise our prices in the next month.