Smart Digital Marketing, Real Business Results – McCord Web Services
A new campaign type called Discovery Ads is coming to Google Ads later this year. It has been in beta for select advertisers but will be rolled out to all users later in 2019. Discovery Ads will show on Google Discover, Gmail, YouTube and other Google properties. They consist of…
Deciding what to measure on Google Ads as a conversion has significant impact for your account performance. This is especially true when it comes to automated bidding. For example, if you include page views in your conversions, you may skew results for any bidding algorithms you may use in the…
Don’t have a Google Ads account manager? Trying to go it alone to save money on management fees? Unless you are trained and work daily in Google Ads you may be setting yourself up for failure. Google Ads is not a set it and forget it program especially if your…
Continued from Monday. Back to the website… Remember Google Ads gets the horse to the water, so to speak, but it is your website content that gets the horse to drink – getting your initial micro conversion or lead from a Google Ads click. So, the key is to have…
