If you are not budget restrained, meaning that you have additional marketing dollars to spend, here is a quick primer on how to know if it makes sense to increase your Google Ads spending budget. First, look at your campaign level results and sort the data for yesterday. If you…
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Conversion Statistics for Non-Mobile Friendly Websites
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
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The Value of Our Monthly Google Ads Strategy Call
We love to provide the best Google Ads consulting and management service possible to our clients. At all levels of our service, we provide time for a monthly strategy call. Here’s the value of a monthly call: We get a chance to check our current Google Ads strategy against your…
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Are More Demanding Customers Coming Your Way?
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…