My firm employs a number of staff to assist with Google Ads consulting, social media, and blog writing. Not all staff is located on-site. Here are a few tips on how to communicate and keep staff on track and accountable as well as focused. Use Technology to Communicate Most of…
Tips
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Don’t Bleed Cash, Move Out Of Broad Match
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply hate broad match.…
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Not Implementing GDPR – Are You Feeling Lucky?
So far only one of my US based webmaster clients has taken notice of the changes needed to their website to be EU compliant with the new GDPR rules on EU citizen privacy. This is what I hear from clients: I do not sell in the EU so this does…
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EU Privacy Considerations for US Clients
The European Union is instituting a number of important privacy regulations. Even if you do not sell to clients based in the European Union, you may have visitors who live there and so it is important to prevent a penalty or legal issue to review your privacy policy and make…
