Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…
Tips
-
-
Your New Website: Prepare to Drop Organic Placement
Plan ahead, bringing a new website online does mean that you will drop organic placement. It happens! Sometimes with redirects, after 4 to 6 weeks a website will pop back up in organic placement, but sometimes, the site stays down and does not regain the placement that the original site…
-
Your New Website: Don’t Damaging Your Existing SEO
Don’t damage your existing SEO when you launch a new website. Once you have changed page URLs, all inbound links pointing to your website (that helped you garner your old website’s placement) will be broken and the SEO juice gone. I recommend taking time to do an .htaccess file redirect…
-
The Burger King Syndrome
The Burger King Syndrome? Yes, that is what I call it when a customer wants everything their way right away. Now, mind you, that is not necessarily a bad thing to want something your way – sometimes. It’s great to want things your own way. I want them my own way too.…
