Donald Trump, love him or hate him, he has masterfully used social media to his benefit and forever changed the way politicians relate to the electorate. But, not only are politicians moving to Twitter and Facebook as they seek votes, but some are even embracing Google AdWords to try to…
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You’ve Got to Pay to Boost Posts on Facebook
Facebook advertising – it just does not happen magically with the click of a “Boost This” button in your business’ Facebook timeline. I was chatting with the owner of a start up recently and she mentioned that she was advertising on Facebook (at least she thought she was) but missed…
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As Search Shrinks, Social Grows
As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation. “Is Search (As We Know It) Dying” is an excellent point of view and a great…
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Images in Social Media Using HootSuite – Lessons Learned
Our clients are asking for images in their social media posts. Sounds easy right, but not so fast. Here’s what I’ve learned and wanted to share it with you. For HootSuite users it is easy to add an image to LinkedIn, Facebook, and Google+. You just open the writing panel,…
