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Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026 - By David Hogestyn

You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

February 11, 2026 - By Nancy McCord

If you rely on Google Ads’ AI tool Performance Max (PMax for short) to drive business growth, you likely trust the metrics you see in your dashboard. You see conversions, you see a healthy Return on Ad Spend (ROAS), and you assume the algorithm is working in your favor. But…

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Beyond the Blue Link: Why 2026 is the Year of GEO

January 28, 2026 - By Nancy McCord

For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a Google search results page. That was the pinnacle of online visibility. But the digital landscape of 2026 looks vastly different. The user journey has fragmented, and the familiar list of…

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Generative Engine Optimization (GEO): The Future of Digital Marketing

July 2, 2025 - By Nancy McCord

Search Engine Optimization (SEO) has been the foundation of digital marketing for years, guiding how businesses create content to rank higher in search engine results. But with the rise of generative AI technologies like ChatGPT, Bard, and Bing’s AI-driven search, traditional SEO is evolving into something new—Generative Engine Optimization, or…

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