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Google Ads Management

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The Value of Using a Google Partner for Google Ads Management

June 21, 2023 - By Nancy McCord

It just makes sense to get more sales from your investment in paying an account manager with experience to manage your Google Ads program. How So? Google Partners are companies that have been certified by Google to manage Google Ads campaigns for businesses. They have the latest Google Ads product…

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Welcome to the New World of Google Ads Tracking – Trust Me, You Won’t Like It

April 20, 2023 - By Nancy McCord

Google is always evolving, and unfortunately we have to evolve along with them. Here’s the big issue – with the implementation of G4, loss of third party cookie tracking, sunsetting of Google UA Analytics around July 1, we are just now starting to really see the new world of conversion…

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January Google Ads Conversions Dip

January 18, 2023 - By Nancy McCord

This month, we are seeing a trend across nearly all managed Google Ads accounts and wanted to share the issue with you and how we are working to improve account performance. In January 2023, we are seeing a dip in conversion activity in Google Ads across a broad sector of…

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What Your Google Ads Manager Wants You to Know About the Cookieless Future

June 9, 2022 - By Nancy McCord

July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…

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