No, it is not illegal to target competitor names in your Google Ads keyword list as long as ads are shown in the United States – even trademarked names. Some businesses will go a step farther and even put the competitor name in the ad text with text in front…
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Google Changes the Definition of Average Position Part Two
Continued from Monday. As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new “Average Position” based on their new definition of what Average Position now means to them. These new items are: Impr. (Absolute Top) % – the…
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Google Changes the Definition of Average Position Part One
On November 6, 2018 Google announced a “change” to Average Position in Google AdWords or Google Ads. The full announcement can be found online. I have been a Google Partner and Certified AdWords Professional for years. I have studied and passed numerous certification exams, nearly from the time that Google…
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AdWords Account Management - AdWords Consultant - AdWords Manager - Google Ads - Google Ads Consultant - Google Ads Services - Google AdWords
How to Stop Others from Using Your Trademark on Google Ads
If you are a trademark owner, understand that Google Ads wants to help you control who can show ads that contain your trademark. Google Ads has a form that you complete as the trademark owner. Using this form, you will need to prove to Google that you are the registered…