When you’re running Google Ads campaigns, seeing your daily budget not fully spent can be perplexing and frustrating. After all, you’ve set a budget for a reason, it’s the amount you’re willing to pay to achieve your advertising goals. Yet, Google doesn’t always use every dollar. Why is that? And…
Google Ads
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AI Impact - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists
Starting Today 2-15-25 Google Starts Digital Fingerprinting
Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…
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Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists
Google Ads Shows Year Over Year Click Cost Increases
Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online. They identified the following information for 2023 vs. 2024. Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…
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AdWords - AdWords Account Management - AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing
Navigating the US Antitrust Trial Over Google Ads
On September 9th, Google faced a new antitrust trial centered on allegations of monopolistic behavior in digital advertising. This trial raises several concerns among our clients—chief among them being the trustworthiness of Google, the fairness of advertising costs, and the potential breakup of Google Ads. While the trial unfolds, it…






