July 2023 is coming sooner than you think. Do not be unprepared for the important changes that are coming in how Google Ads tracks conversions. Failure to take this seriously will impact your advertising, costs, the ability to measure the successes from your Google Ads advertising investment and may even…
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Privacy Changes Drive Google to Sunset Universal Analytics in Favor of G4
Google has announced that it will sunset the popular web traffic analytics tool called Universal Analytics in favor of G4 Analytics on July 1, 2023. Why is Google making this change? With the changing needs for privacy, Google has decided that it is time for everyone to get onboard and…
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What to Know About the Future of Web Cookies
The future of the Worldwide Web is cookie-less. Google has announced that the Chrome browser, which has a market share of 66.6% (as of December 2021) will drop third-party cookies in 2023. Most other browsers already allow you to block third-party cookies, but we expect all browsers to follow suit…
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New Visibility Services for Local Businesses
We’ve just introduced a new service for businesses located in Fredericksburg and Harrisonburg, Virginia. Check out the details or view on our website. Our unique local business visibility program allows you to choose the services and level of engagement you need to grow your business. Choose from services like drone…