Smart Digital Marketing, Real Business Results – McCord Web Services
Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom. Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising –…
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar. For me at this time, I am…
Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike. I started out with Drift and still have that chat app on my website. What I found as I used the…
In my industry – professional pay per click account management the typical way to charge clients is 10% of their scheduled 30 day ad spend in the Google Ads control panel. If a client has a setting of $150 a day for clicks, this translates into a 30 day budget…
