Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues. Here are some examples of friction points: Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to…
Search Engine Optimization
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Your New Website: Why Page Speed Matters
I will open with a quick case study to illustrate my point on how important page speed is to Google. We did a SEO site evaluation for a client on his new website. The site looked nice and appeared very professional, but on running the site through the Google Page…
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Google States Mobile Page Speed Will be a Ranking Indicator
Well that cat is finally out of the bag! Google has stated that in July they will now be using the mobile page speed of your website as a mobile index ranking indicator. This is very important news. Google had already moved to using just the mobile index for determining…
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Not All Errors Are Real Errors
Errors, they may your heart beat faster and stomach clench especially when they impact your website. But, not all errors that are reported in plugins such as Yoast or even WordFence are real errors. For example, today the Yoast SEO plugin flagged my site as not having a home page…
