Based on what search engines are valuing and devaluing for organic placement what’s a business owner to do with optimizing their website to try to garner top organic search placement? 1. Build your site and create your content as if there were no search engines. Over time, organic search results…
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Search Engines – What’s In and What’s Out
There’s lots of chatter in my industry about the future of search engines and how Google’s new algorithms are changing the landscape of how business owners work to keep and improve their website’s placement on Google. What seem apparent to me is that the following important trends are surfacing and impacting what…
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Are You Really Working Negative Keywords in AdWords to Your Benefit?
Keywords are the backbone of a successful AdWords campaign, but negative keywords are the “secret sauce” that make a program truly successful. Negative keywords in an AdWords account will limit the search queries where an ad will show on Google search, but not quite as effectively in the Display network.…
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Google is Serious About Smartphone Compatibility
Google is serious about forcing you to address smartphone compatibility on your website. In fact if you do not design now to accommodate smartphones Google is now actually lowering your Google AdWords Quality Score for your landing page. Now there is an even bigger penalty in Google Mobile Search. On…
