Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…
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What Happens When Your Budget is Too Low in Google Ads?
Can your budget be too low for Google Ads? Yes, it can be, based on the market and Google defined minimum bid to appear in the Google Ads auction. So, what happens when your budget it too low in Google Ads? You do not get ad impressions. You get sporadic…
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What is Attribution?
With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface) about go to Tools > Conversions. Click one of the names…
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What Happens When Your Website is Not Mobile-Friendly in Google Ads?
In our new world where over 65% of all Google.com searches are done on smartphones, what happens to a website that is not mobile-friendly in regards to lead conversions, store sales, and organic placement? The PPC Picture Google has lots to say on this topic of mobile friendliness. For sites…
