AdWords Manager – Page 3 – McCord Web Services The Web Authority

April 11, 2018April 6, 2018

AdWords – Low Search Volume Keywords Explained

Nancy McCord a Google Partner and Bing Partner

As a Google Partner and long time professionally certified AdWords account manager I would like to demystify what is happening when AdWords marks some of your keywords as “Low Search Volume”.

First, we routinely delete these keywords in an AdWords account, but only for mature accounts and only after we have done a reality check to assure that the keyword has not generated lead conversions in the past.

AdWords says this about Low Search Volume keywords:

Keywords marked as “Low search volume” are associated with very little search traffic on Google, an indication that they’re not very relevant to most customers’ searches. For this reason, Google temporarily makes these keywords inactive so that they don’t trigger your ads.

When we manage an AdWords account, we will typically remove these terms and then look to add other terms to your program using the AdWords keyword planner to find alternatives that cover the same meaning but may return higher search volume.

We remove the keywords from your account to allow for easier management and to focus on terms in your account that will drive traffic and conversions.

If most of your keywords are showing as Low Search Volume keywords, I would recommend doing additional keyword discovery, reviewing to see if your phrases are too restrictive, and if a change to match type may make a difference in getting Google to serve ads.

If you need an experienced account AdWords manager to whip your AdWords account into shape, please contact us to see if we might be a good match for your needs.

April 9, 2018April 6, 2018

New AdWords Program Pricing

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

We’ve update our AdWords pricing for account management.

This is the first time that we have updated our scheduled spending ranges since 2012. Our new pricing has gone into effect for new clients effective April 1, 2018.

I think that you will still find the pricing for our account management services well below other Google Partners’ pricing for firms based in the United States.

Many of our competitors bill management services at a full 10% of your scheduled ad spend. Our prices based on running ad groups and ad spend ranges are affordable and business-friendly.

Please visit our pricing page for more details.

March 28, 2018March 23, 2018

The New AdWords Interface – Machine Learning at Scale

The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it.

When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to make strategic decisions, and irritating that Google was continually flipping me into the interface from the regular older version.

But, AdWords has told us (account managers) get used to it, as all accounts will be fully migrated to it this year. Slowly over time, AdWords has turned on features in the new interface that previously were disabled. Now the only item I use regularly that is still in the previous interface are account management rules.

One of the nicest features I like about the new interface is the opportunities tab recommendations that are based on account performance and history. These recommendations are based on AdWords’ and Google’s use of machine learning at scale.

Not every recommendation is right for an account, for example in some niche accounts the keywords that are suggested are not a match for the client’s goals, but in other areas the recommendations do bring in many cases account improvement.

The automation of bidding for many accounts allows me to focus on strategy, testing , ad text and keyword discovery while still allowing me control over click costs.

If you are looking for a savvy, experienced AdWords account management professional, I invite you to visit my website to find out what my AdWords team can do to boost AdWords account performance for you.

March 19, 2018March 16, 2018

Adding Staff So We Can Grow

We have recently moved some of our long time staff into AdWords to assist with our growing client base.

These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many areas in addition to AdWords.

You may see in your control panel now, new email addresses, if you look in change history. You may see my husband Michael, son Christopher Harper, and daughter Rebecca McCord.

All three have been active in my business for years and have done AdWords reporting previously. They are now being trained under my watchful eye to perform routine account management services.

These routine tasks would be identifying and adding negative keywords, adding new variations of ad text, reviewing accounts for performance anomalies and bringing them to my attention and learning over time how to optimize client accounts.

I will still be reviewing all accounts personally and making all strategic decisions like bidding algorithm changes and budget changes. But now, I have extra eyes to keep track of activity and boost performance for you.