AdWords video advertising – should you be using it? You bet! With very low cost per click, relatively easy set up, AdWords video advertising allows you to reach a huge audience on YouTube and on Search Partner websites. Statistics from Google Google says YouTube viewing is up, way up! In…
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"Just Nancy" - AdWords - AdWords Account Management - AdWords Manager - AdWords Services - News & Trends
“Right Now” Searches Are Trending
As a Google Partner, I get access to interesting information, statistics, seminars, and trend notifications. One of the most interesting I have received lately is that of “right now” searches are trending up. For example, searches like pizza place open right now, flower shop open now, and other similar searches…
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AdWords Introduces Dashboard Reporting to the New Beta Version
AdWords dashboard reporting will soon be changing my life, and I can’t wait. Managing 30+ client accounts is a big job, but the monthly reporting and communication, although important, is very time consuming. In the Beta New AdWords, customized dashboard reporting is one of the biggest enhancements that will help…
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Google’s Research Reveals More Demanding Customers
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
