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    What Is Attribution in Google Ads?

    January 2, 2019 - By Nancy McCord

    With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface)  about go to Tools > Conversions. Click one of the names…

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    Remarketing for Search Explained

    December 26, 2018 - By Nancy McCord

    Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…

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    Are Trademark Issues Keeping Your Google Ads from Showing?

    December 24, 2018 - By Nancy McCord

    There are two scenarios I see often in Google Ads – trademark infringement and site suspension. Today I am going to chat about trademark infringement. For Medical Spa owners one of the biggest issues is getting ads to show using the term Botox.  Even if you are a medical doctor…

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    Google Changes the Definition of Average Position Part Two

    November 21, 2018 - By Nancy McCord

    Continued from Monday. As noted in the announcement, Google rolled out new column sets you can turn on to get a better idea of your new “Average Position” based on their new definition of what Average Position now means to them. These new items are: Impr. (Absolute Top) % – the…

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