Quietly this past spring. Google rolled out a new program called Local Guides. Not only did Google create a program to make a community out of people already active in their social space, but is providing perks, mentoring, and recognition for those that participate by writing reviews. The benefit to…
-
-
Mobile as an Important Aspect of Your AdWords Strategy
Showing your Google AdWords ads on mobile is an important part of your overall Google AdWords strategy, but how much should you spend in mobile for best results? For all new AdWords programs, I recommend the following plan to determine just how important mobile is for your overall strategy. 1.…
-
Why Google+ Still Matters
Google+ is not just another social media site like Facebook or Twitter. It is a Google owned property that Google loves and promotes heavily in its own user experience. If you say you just don’t “get” Google+ let me explain why you should have a presence. 1. It is owned…
-
How to Add Location Specificity to Your Website
I am in the process of building a new website for a client and wanted to share a few of my own tips for adding location specificity to your website. Although these are very simple tips, you would be amazed at how many web designers, who are not SEO-focused, will…
