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    Are You Ready For More Demanding Customers?

    June 6, 2018 - By Nancy McCord

    Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%. Google data…

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  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Bing - Bing Ads

    Let the Recertification Begin

    January 3, 2018 - By Nancy McCord

    The start of each new year heralds the beginning of my Bing Ads and Google AdWords recertification cycles. As a Bing Partner I must recertify each January to maintain my Bing Partner Status. As a Google Partner, I must take two exams to recertify my AdWords credentials. I must take…

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  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services - Internet Marketing Service

    Depressed Activity in AdWords – What to Do First

    December 11, 2017 - By Nancy McCord

    Are you seeing depressed activity in AdWords? What should you do first to try to turn an AdWords account around? As a professional AdWords manager and Google Partner, I troubleshoot AdWords accounts all the time. This December has been particularly troublesome for many businesses in a diverse set of sectors.…

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  • Internet Marketing Service

    Keywords People Use to Find You

    December 6, 2017 - By Nancy McCord

    Think you know what keywords people use to find you? You may be surprised to find out what they really are searching for. Google My Business has a new feature that will email you the top term that people used to find your business.  I love that! Previously, I have…

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    Google is Dropping Continuous Scroll in Search Results

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