I have been managing Google AdWords accounts for around thirteen years. This depth of experience has given me a unique point of view. Here are a few nuggets to share with you on the topic of mobile. 1. Advertising in the mobile space has to be a part of your…
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Interesting Data on Mobile Usage and AdWords
I attended a Google Partner hangout this last week with four marketing reps talking about how mobile has changed their marketing plans on AdWords. The comment that really has stuck with me over the last several days is that mobile is used for research before buying and is not necessarily…