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    News & Trends

    What’s the Difference Between ChatGPT and Bard?

    April 12, 2023 - By Nancy McCord

    Microsoft’s Bing search engine has reached 100 million daily active users with the help of ChatGPT integration. Microsoft announced the news a month after the company integrated OpenAI’s chatbot program into Bing. Bing has long struggled to chip away at Google Search’s market share. The ChatGPT integration with Bing is…

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  • Image of the words Data Leak
    Search Engine Optimization - SEO

    Yandex Leak Reveals Some Intel on Google’s Secret Sauce for Site Rankings

    February 8, 2023 - By Nancy McCord

    Yandex, a search engine in China, that was built by ex-Googlers and matches the Google index about 70% of the time. Since the Yandex data leak, the SEO community has been trying to ID potential items that may actually impact ranking in Google. We’ve found two really great articles that…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • What to Know About the Meta Title Tag
    Google - Search Engine Optimization - SEO

    Meta Title Tag Character Count Change

    February 26, 2021 - By Nancy McCord

    Actually this is pretty big news! It used to be that the meta title tag needed to be crafted to be 80 characters long. Google was only showing 50 to 60 characters in the search results. “Gary Illyes from Google said in last night’s Google Central Live event that there…

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  • Get Your Advertising on Target
    Google - Search Engine Optimization - SEO

    What to Know About Core Web Vitals

    February 19, 2021 - By Nancy McCord

    Be on target for the 2021 Google algorithm changes that reflect your core web vital score as found in the Google Search Console. In May 2020, Google announced that the index in 2021 would rank sites based on their approval scores of three important metrics. The Metrics LCP Largest Contentful…

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  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
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  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
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