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    Google and Unique Content Authorship

    March 4, 2013 - By Nancy McCord

    This is a very interesting video from Matt Cutts about who gets credit for content when someone steals your content. If you wrote content, someone steals and changes a date stamp to appear that they were the originator of the content what can you do. Matt addresses several scenarios in…

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    SEO’s Take a New Strategy with Anchor Text

    March 1, 2013 - By Nancy McCord

    It used to be pre-Penguin era, that you researched your keywords and then actively worked to include the keywords you wanted to place on organically in your anchor text. For some of you who are reading, anchor text is the actually text that is shown that is underlined in a…

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  • Google Analytics - Search Engine Optimization

    Keyword Blackout in Google Analytics Makes It Hard to Know Your Traffic

    February 27, 2013 - By Nancy McCord

    Over six months ago, Google announced that for users signed into their Google account using https:// at Google.com Google, would no longer have their search terms or activity shown in Google Analytics. Matt Cutts at that time mentioned that this would not be a big impact for website analysis but…

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  • Google - Search Engine Optimization

    Getting Google to “Trust” Your Website

    February 18, 2013 - By Nancy McCord

    Getting placement on Google.com is affected by a number of new factors so getting Google to “trust” your website, when compared to other sites, is extremely important. This “trust” factor is also known as “web authority”. When Google considers your website an authority on a topic, it will place your…

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