Cater to your Twitter audience, do you know how to do that? Do you know how to get more <3 (hearts – Twitter’s version of likes)? Here’s What I Do to Cater to My Twitter Audience Choose your topic carefully. Make your topic into hashtags. Offer snippets with value –…
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As Search Shrinks, Social Grows
As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation. “Is Search (As We Know It) Dying” is an excellent point of view and a great…
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Images in Social Media Using HootSuite – Lessons Learned
Our clients are asking for images in their social media posts. Sounds easy right, but not so fast. Here’s what I’ve learned and wanted to share it with you. For HootSuite users it is easy to add an image to LinkedIn, Facebook, and Google+. You just open the writing panel,…
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Twitter’s Likes or Hearts Increases User Engagement
On Twitter now when someone likes something that you post, they don’t star it to feature it, rather they click the heart to like it. In our Facebook dominated world of social media, it appears that hearts are winning out over stars, but do they mean the same thing?…
