Bounce rate is determined to be high if it is over 75%, however there can be acceptable reasons for a high bounce rate, but a high bounce rate does require careful review.
What is the Bounce Rate?
The bounce rate is recorded for you in Google Analytics by page in the Behavior section > Site Content section, and as a site average on the overview page.
Several years ago the average and target bounce rate for a good website was 46.9%. Now with more users on mobile devices, the bounce rate has skyrocketed.
Google states that this drastic change to bounce rate is due in part to the fact that mobile users may start a search on your site and move to a desktop to finish up a review or purchase. Page views have also decreased in this same time period from over 3 or so pages viewed per session to now about 1.5 pages per session – all driven by mobile activity.
Identifying a High Bounce Rate
To address a website’s high bounce rate, knowledge is power. First, it is important to understand what causes a high bounce rate.
You’ll get a high bounce rate if the page content does not engage the reader. This is a good flag to review your page and consider additions, video, additional links to other information.
You’ll get a high bounce rate if the content is not what the reader was looking for. This is a good flag to review your content, your meta tags, and your paid advertising.
You’ll get a high bounce rate if you supplied the content the reader wanted and they had no need to go further. It is not uncommon to see how bounce rates on articles and blog posts.
What Should You Do Next?
You’ll want to look at the pages that have a high bounce rate score and identify if changes should be done to the content. Check out my Wednesday post this week for the continuation of this article.
A content production schedule, what’s that? Even if you do not blog and pay a service to blog for you, or if you don’t blog at all, a content production schedule is key to improving your organic search placement over time.
Start first by evaluating your important traffic generating keywords
You can typically identify the top keywords for your website by reviewing what generates the most leads for you in Google AdWords or by pouring over your Google Analytics statistics.
Take time to build website or blog content that speaks to these important topics
If you convert on a particular keyword phrase, make sure you are using it in your content or build out new website content to specifically address these phrases. If you blog, consider using those important keywords in your blog posts.
Monitor your organic placement on your target terms
To see if you are moving up organically on your chosen terms focus for a full 30 days on building 12 blog posts or three website pages over 1,000 words each that speak to the phrase you are evaluating.
Make sure to measure placement before and at the 30 day mark. You may need another 30 to 90 days of hitting those same terms before you will start to see movement.
Plan your content ahead 30 days out
After you have evaluated your placement. Start a spreadsheet and create your page content or blog post titles that are keyword dense and then schedule time or have your writer create interesting informational articles that speak to these topics.
If you need help with a blog writing strategy for your website to boost your organic placement, make sure to visit our website to find out how we can help you with a content strategy that works.
Want to move up in organic (unpaid) website placement? Want to drop your ad spend in AdWords? You can if you stop doing these three things.
Taking no action on website reporting and analytics
It is great to evaluate your website, and every business owner should have an eye on Google Analytics and an organic placement reporting program, but you kill your ability to move up if you don’t take action from the data.
Not regularly blogging or building website content
You cannot move forward and improve your website placement if you are not building keyword effective content. If you are tired of your current placement, think you spend too much on AdWords, it is important to be doing something about the issue and the resolution would be content building.
Not getting the expert or consulting help you need
There is no reason to say, I cannot understand the reports, I cannot improve my organic placement. Paid consultants are expert help to plan a roadmap for your strategy and in many cases can even enact and monitor the plan. Many consultants like myself allow you to decide the hours of time you want to invest in services. If you ask me to help and you have candidly expressed your budget needs or issues, I am happy to create a plan that allows you to focus on things that really help move your site forward first and prioritize what you should do when you have the time or money.
Don’t just gripe or think things cannot change, get busy with a plan and professional help to turn things around and work towards the long term goal of organic placement improvement.
I invite you to visit my website to find out more about the web visibility services we provide at McCord Web Services. I think you will find us easy to work with and extremely knowledgeable.
Prospects hate to hear this, but for multi-state and multi-national selling businesses, placing organically is almost “mission impossible”.
Here’s Why Google is Making It So Hard
With the expansion of AdWords ads at the top of the Google.com search page and top ads showing site links, callouts, snippets and other valuable deep links to your site, AND Google placing location specific results from Google Maps just under the four AdWords ads in many cases, organic listings have been pushed so low they are not seen.
As AdWords increases relevance with new extensions, readers no longer feel that they have to look at organic listings. Click activity is increasing at the top of the page and decisions by buyers are made before they even scroll to the bottom of the page to see organic results.
Add to that the fact that with personal history in your search results top organic placement is a target that you cannot consistently hit across a wide sector of viewers.
A business can no longer rely on organic activity to drive meaningful sales. AdWords has become the new visibility tool and the way to move your website listing to the top to get the attention you need to drive sales.
Copyright infringement, what can you do? Have you found your website content on another website? Found others using your trademark name? Found a website that has snatched your own personal images?
How to resolve copyright infringement
There are several things you can do to get the offending site owner’s notice and protect your own copyrighted content.
The first step is to send a notice with a formal takedown request. Give the website owner 10 days to take action or respond. Make sure you keep copies of your email or written correspondence.
Be specific in your request, but reasonable. Ten days to remove content or images is about the norm.
At the end of your time period review if the copyright infringement has been resolved. If not, now it’s time to contact the webhost.
Go first to Who Is Hosting This, and do a search on the site’s domain name. Then contact the web host and ask that the site that is infringing on your copyright be taken down. Make sure to mention the Digital Millennium Copyright Act and ask for a DMCA site takedown.
The host will typically take immediate action and take down the entire website, contact the site owner, and demand the offending content be removed before the host will relaunch the website.
You’d better believe that this gets quick action from the website owner who may have initially disregarded your removal notice. Don’t just take copyright infringement, protect your own intellectual property.
Googlespeak can be confusing for those not in the industry, so this post will help business owners understand what Google means when it states the following:
“To make our results more useful, we’ve begun experiments to make our index mobile-first.” Doantam Phan, Google product manager
This is the bottom-line. Google is testing and will most likely rollout a huge change to its indexing algorithm that is used to rack and stack websites in the organic or unpaid results of search pages.
The algorithm will now review and base the ranking index across all devices based on what the Googlebot spider reads in the content of a mobile version website. This is incredibly big news and the ramifications are huge.
If you have a responsive website, you do not need to worry. You are totally covered for this update.
2. If you have a mobile adaptive website, you need to start making changes. A mobile adaptive site means that the content for your mobile site is different and sometimes lacks the content that you have in your desktop and tablet version site. You may have dropped content, streamlined content on pages, or not developed content for some pages. In other words the mobile site is different by design and desire from your desktop site.
3. If you do not have a mobile site it is time to get busy and move to a responsive website design. Although Google says that it will still spider your site with its mobile searchbot, I would expect in the future to see tags in the index stating your site is not mobile friendly and possible demotions.
Google means business on mobile as attested by the following quote.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.” Doantam Phan, Google product manager
If you need help with a responsive website, now’s the time to check in with the McCord Web Services team. Our focus is to implement affordable, SEO-focused responsive websites that bring you customers.